|Use your phone if need be!|
Social media was not originally a part of SEO, but that is changing. Google is now sending out its bots to crawl for “tweets” and “posts” and also developing other ways to determine whether a site is strong in social media and then using this information as a factor in determining the overall quality of the site.
Just as links are a sign of popularity among websites, social bookmarks are sometimes signs of whether people approve the content or not.
The important factors in considering using social media for SEO is relevance and quality. I feel that the importance of social media is growing and in order to maintain search quality, search engines will need to pay attention to the social side of the Web so having a large social reach will likely reflect positively on SEO results.
If you need help in this area, get in touch with me!
This might sound obvious, but by continuously building links into your site your rank in Google will be infinitely improved. However, be very aware of using black hat link building as this is a sure fire way to get your website black listed so, to make your links as successful as possible, your link creation should look natural to create the appearance that you earned these links.
Try and make the links that come into your site look natural and in Bath Marketing Consultancy’s opinion, avoid reciprocal links (a situation where you link to a site that also links to you) as that looks unnatural to Google and these links tend to cancel each other out.
|Strong links really help SEO.|
When discussing link building into your site, there is also the practice of asking for links. It is a common (but not attractive) SEO practice and is necessary to some degree. What you do is identify and then email a few hundred respectable and highly reputable sites in your niche and politely ask if they would link to you. Depending on the quality of your site you are likely to have a c5% success rate. This rate will be significantly lower if you have a new, recently launched, or a somewhat non-professional looking site.
However, if the sites you email are reputable, the very few links you will get will go a very long way in helping you grow trust in the eyes of search engines. Often, a few great links is better than thousands of low-quality links and if the quality of your site and product is high people will take notice and be more willing to link to you.
Having quality content is a fundamental requirement for all websites if you want them to perform organically within search engines. There are probably 3 main considerations when looking at the wording you use that will influence SEO-driven content:
1) You must be as prolific as possible in your content creation.
2) You must balance the speed with which you create content with the highest possible quality of that content as possible.
3) You must also have an effective promotion strategy beyond onpage SEO + possibly some sort of link-building strategy for the content you produce.
|Write original content.|
Once launched, a new website is unlikely to see much SEO traffic to start with, so Bath Marketing Consultancy’s suggestion is to focus on making long-term plans to get your website onto the radars that you want to be on. I have identified the need for your website to build “trust” and to ensure that your expectations of organic dominance be realistic, so below is an idea about the long term strategies you could consider.
|I know I am in charge|
One great strategy is to become an authority in some niche area. If you do this, you will earn links when other webmasters will need to link to credible sources and they will quite possibly link to you. When search engines see many consistent, new (quality) links into a website, the search engines begin to think that this site has authority and having authority is one of the biggest single determining factors in the rankings of pages within search results.
Sure enough, this process resulted in his website becoming more and more credible in its field and hence its position within Google has started to increase.
My next post will be on creating content for your website…..
|It’s a lot to do with trust!|
Following on from my previous post, new websites are given a little bit of trust by search engines, but simply not enough to rank for any significant terms. Trust has to be built and, once built, your website will start to climb the rankings within Google and its friends.
There are a number of ways to make a search engine view your site as what I would call “trustworthy.” One such way is to get into the habit of updating your site regularly with good quality, relevant content. By consistently creating good quality and new content, your website may well be good enough to earn links on its own.
Another great way to build trust is to get sites that are big and already trusted to link to your site. For example, for my website, a link from Marketing or Brand Republic would benefit me hugely as these sites are relevant to my industry and both far outperform me on a national level.
However, there are millions of trusted sites that very hugely. Links from sites that belong to universities (.edu domains), non-profits (.org domains), or large companies can carry quite a bit of trust with them. In a search engine’s mind, if a university (usually professor or student page) trusts you enough to link to you, then it is much more likely that your site can be trusted, and will likely rank higher.
In sum, to establish trust, always keep an eye on what you write and how you write it and look to better performing sites to link to you.
Bath Marketing Consultancy has got a total of 11 articles to write on the subject on Google positioning so keep your eyes peeled!
In order for your website to be successful as a marketing tool it needs to attract traffic.This traffic usually arrives from one of three sources, namely –
1 – by typing your address directly into the browser
2 – from a link on another site another
3 – via a search engine
In a nutshell, new websites have very little trust, no authority, usually only a few pages and therefore, very little unique content. If need be, see this site to check where your site is – http://www.opensiteexplorer.org/
In my experience, expectation from clients are always high as they invest in a new website and immediately want to see it perform in Google and hence offer a potential for a return on the investment.
Fact – there is absolutely no way that new sites can get high levels of traffic from SEO or rank in the top10 for high-volume and competitive searches.
The next article will focus on Trust.
A great deal has been written about the merits of creating quality “inbound” links with regards to boosting a websites performance within search engines and I wanted to clarify how I position 3 possible activities within your marketing to facilitate this.
We all know about websites, but what is a website for? In my opinion, a website is your 24/7 shop window and as such, it should contain the factual information about you and your business. i.e. what your business is called, what is does, who is involved in the business + their background, the benefits your business brings, the costs, where to find you etc etc. This information is very likely to change periodically so having some sort of content management system within your website that allows you to make these changes is a facility I would very much advocate. Not only does this facility mean that you can time proof your website, the activity within the pages (i.e. the changes you make) will get noticed by search engines and, as such, will benefit you.
My final word on a website is DON’T scrimp on yours. Take pride in it and invest time (and money) to get something that you are proud of. After all, you might “know someone who knows IT” like a friend of a friend or your son, but would you trust this person with your company?! No.
“What about a Blog? Do I need one??”…are 2 questions I regularly get?!” I have actually written a post answering these a while back. See http://www.themarketingexpert.net/2010/01/what-is-blog-and-why-do-i-need-one.html but the content of your Blog should contain a more light hearted tone than your website. i.e It doesn’t have to be factual or contain lots of information about you or your business. In fact, it doesn’t have to be used to “sell” you or your company and, as such, I actually see a Blog as a way of demonstrating ones credibility within a sector and even a way of opening a discussion with readers. A Blog must therefore be, interesting to read and short enough to get your message across. In addition, a Blog will allow the Blog owner to create “links” to wherever they want…..such as your website i.e create quality inbound links Do this by hyperlinking certain key phrases within the copy and/or by linking images.
And finally, my suggestion is to have some sort of “news” section within your website. “Do I really need a website, a Blog AND news???”
The answer in my opinion is yes.
A news section allows the site owner to keep customers and prospects up to date with what they are up to. Yes, a news section may also well mean competitiors can see what your up to, but so what? I am personally proud of being busy and having news within your website allows continual updating (which Google and its friends can see) and it also means that you can keep people informed.
These 3 elements, if used properly, can make a big difference to your marketing and how customers and prospects “see” you and your business. Remember the world wide web is exactly that, “world wide” and means anyone can see what you write and do so use it properly!
If you need any additional advice about online marketing, please get in touch with me via my website………………………………..and feel free to see my news and blog at the same time!!
It’s not just about driving traffic and conversions. In my opinion, a secondary objective for a large amount of search marketing activity (SEM) should be dedicated to brand awareness and reputation management, yet the results of a study conducted by a company called Epiphany in Leeds show that a lot of well-recognised brands are failing to have a regular presence online leaving space for their competitors.
In a crowded market full of very similar competing companies & products, any advantage, regardless of how slight can make a significant difference to sales and essentially, the difference between the market-leader and second place.
Below are the 5 main areas Bath Marketing Consultancy think you should look for when building a website which effectively can prevent a site from getting proper rankings:
• Lack of content on the homepage. There are some very big companies who believe that they can get decent search engine rankings without adding readable text to the sites homepage. This is a huge mistake.
• Having a site Designed Entirely in Flash. Adobe has made a lot of great strides in making its files readable, and should be commended for it. However, text in Flash files gets embedded into images, which aren’t read by the search engines. In many cases, the search engine sees a big blank spot when Flash is presented, so it can’t judge how relevant a site is.
• No hierarchy. For very large sites, the lack of a clear hierarchy presents a problem. The distribution of pages on a website should look like an organizational chart for a major corporation. The homepage would be the CEO, the category pages would be the directors, and so on. A lot of sites present a very wide and shallow profile, so the search engine can’t distinguish between an important category page and an ancillary product page. Hierarchies can be created using breadcrumbs, good directory structures, and HTML sitemaps, and are always recommended for sites with hundreds or thousands of pages. A Bad URL Structure can also keep pages from getting found which makes your pyramid look a lot smaller in the search world.
• Same Title on Every Page. Many enterprise level corporations are obsessed with branding, and want to be sure the same message appears on every title. A search engine can’t figure out the topic of each page if all the titles are the same, and the information at the left of the title is the most important. If your company name (xyz.com) starts every page title, you are robbing your site of a higher natural search engine position.
• Set It And Forget It Mentality. Part of keeping a site relevant involves making sure the site is updated frequently in order to stay fresh and account for search engine algorithm changes. In the corporate world, inertia can set in, so outdated information may be left on the site for years, and changes to the website may happen infrequently or as part of an initiative where all the pages are updated at the same time. After awhile, search engines visit less frequently, and competitors who keep fresh websites get priority in the search engine rankings.
There are quite a few other mistakes made when it comes to building websites and most of those mistakes are made in the small business sector. However, search engines have gotten very good at spotting many common mistakes, and can usually figure out the relationship between pages on smaller sites. Larger sites, however, may be compounding their design mistakes and may be fractionalizing the value that search engines apply to each of that sites pages.
Sometimes a cheap looking site with minimal SEO work can be more effective in search engines that an expensive, well-known branded site.
Drop me an email and I will take a look at your site.