Traditional search engine optimization has mostly been centered on actual written content. Yet more and more the content on the Web is in video form rather than written in text. What some people do is make videos and maintain their own channel on YouTube that mirrors their on-site content strategy. That way they can embed the video into their blog with their written text and this can result in a better browser experience and more engagement sites’ brand.
|Use your phone if need be!|
From a blog, browsers can usually click on the video channel and then see other related videos in your channel, leading them to spend more time viewing content from your brand or site. This longer engagement of the user with your site can often lead directly to higher levels of conversion.
There is also a strong argument that having a mixture of text, photos and videos on your page makes the page appear more “interesting” in the eyes of search engines which see it as you offering more content to your users, and rank you higher since they perceive that as potentially being a higher quality page.