Keep Sight of the Bigger Picture in SEO

Paul Tagent

Having a website that ranks in the top 5 or 10 search positions for competitive search terms can be very lucrative especially as a single marketing initiative. As such, there are numerous highly successful organisations who market this one thing: rank pages in the top 10 for various competitive search terms. Yet for most companies, the huge effort that it can take to achieve a top position is not worthwhile unless there are secondary marketing goals.


Secondary goals may be to actually sell your goods/services, or get people to register on you site etc.  A very important distinction that you should always keep in mind is that some search terms may be highly converting (get the users to do what the webmaster wants them to do) and some search terms that seem like they should convert, do not.

So…..sometimes a customer “sign up” following a specific term might be the best way of converting a browser to a customer as you will then have the email address to run dedicated emarketing. 
Get your SEO ducks in a row!

Either way, my suggestion is to make sure that your site will actually be capable of ranking in a top10 position for some searches; maybe look at regional terms initially (feel free to do a search for marketing company bath and see who dominates the first page of Google – me!), but………..be warned, there are many things you can do to influence where your website appears so be sure to tick as many of the SEO boxes as possible and do not expect to be there within weeks of going live. 


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