A fact about content
Original and quality content gives Google and its spiders more to look at on your website aiding your organic SEO. This gives you a higher position in search and ultimately generate more clicks to your website, blog and/or online shop.
How and why?
Google likes to see activity on a website and a blog is likely to be the part of your site that you will most frequently update with new information to keep readers engaged.Each new article or post creates a new page with a new URL and hence, allows you to optimise it accordingly. Your content is also vital for building consumer trust, but also for Google SERPs (search engine page results).
But why is organic SEO so important?
Organic SEO matters because a staggering 75 percent of searchers don’t even click past the first page of results. If you’re not ranking on that first page when people search for what you offer, you guessed it — your website won’t get any traffic which ultimately means your site will struggle to bring you sales or enquiries.
This means that having well written, authentic and helpful content which gives the reader some value by, for example, answering a question, actually develops relationships with them. Similarly, written (or video) tutorials and how-to guides are a great way to engage your audience and help them. Most content on websites are factual – About Us, What We do, Contact Us….whereas the content you create on a blog or a video really allows you to create a personality for your company.
Consumers look beyond traditional marketing tactics nowadays and crave more unique and engaging online content. Put simply, today, customers expect high-quality, consistent content from their favourite brands and this is why some organisations rank so well in Google.
How often should content be generated?
Sit down for this, but ideally weekly. Weekly content is what is suggested by Google as the best way to see increased traction from your content marketing. But, if you are already posting content, it might be just as beneficial to go back and update that content first, especially if after a little while, you want to give certain posts a boost. This is because Blog post traffic is compounding, which means it gains organic results over time. This is why updating posts are important. This gives you more reads, more recognition, and possibly, more subscribers or ‘fans.’
Another way of using content is by engaging the services of an ‘Influencer,’ who is a personality endorsing your product or service via social media. I’ll write a post on this next.
Is there anything you’d like to know about? Drop me a line 01225 436426.