Videos for even better SEO

Traditional search engine optimization has mostly been centered on actual written content.  Yet more and more the content on the Web is in video form rather than written in text.  What some people do is make videos and maintain their own channel on YouTube that mirrors their on-site content strategy. That way they can embed the video into their blog with their written text and this can result in a better browser experience and more engagement sites’ brand.

Use your phone if need be!
From a blog, browsers can usually click on the video channel and then see other related videos in your channel, leading them to spend more time viewing content from your brand or site. This longer engagement of the user with your site can often lead directly to higher levels of conversion.

There is also a strong argument that having a mixture of text, photos and videos on your page makes the page appear more “interesting” in the eyes of search engines which see it as you offering more content to your users, and rank you higher since they perceive that as potentially being a higher quality page.



Blogs & how to use one

Do you blog? As you probably know, a blog is an online site in diary form. The most typical blog is one that has articles that are posted periodically with the newest appearing at the top of the page; above the previous one. There are also static pages like the about us or profile pages that provide information about the site owner. A blog can also link to other blogs and/or websites, display a calendar of events & many other features. In fact, blogs are so versatile that they sometime replace actual websites.

There are millions of blogs out there in numerous formats and maintaining a blog requires considerable work and effort. However, if the content is relevant and interesting to read, blogs can rapidly become new business tools as well as a great PR tool for the owner.

I use my blog as a way of demonstrating my market (or marketing!) knowledge; a sort of reputation management tool that I hope helps my readers. I have installed analytics to my blog so I know where readers come from and how long they spend on the blog. I have also linked up both my blogs for link building purposes.

However you use your blog, here are some functions that it can perform:

1.keep customers up to date with your latest offerings
2.help establish a dialogue with customers, especially if you allow customers to leave comments
3.provide a platform for you to inform people of developments within your business – although a “news” section on your website can also perform this function
4.raise your profile as an expert in your field
5.list other sites with which you are associated – Twitter, Linkedin etc
6.it can even bring in revenue by allowing adverts to appear on it or by asking people to subscribe to it

As you have probably gathered, I love blogs, but don’t start one unless you can maintain it. If need be, enlist the help of someone who can help you write content and someone to help you optimise and link it. Every little helps!!