Lower Your Expectations

Organic SEO

In order for your website to be successful as a marketing tool it needs to attract traffic.This traffic usually arrives from one of three sources, namely –

1 – by typing your address directly into the browser
2 – from a link on another site another
3 – via a search engine

The latter is one of the most important aspects of online marketing and it is the new website that I am going to address for this. 

In a nutshell, new websites have very little trust, no authority, usually only a few pages and therefore, very little unique content. If need be, see this site to check where your site is – http://www.opensiteexplorer.org/

In my experience, expectation from clients are always high as they invest in a new website and immediately want to see it perform in Google and hence offer a potential for a return on the investment.

Fact – there is absolutely no way that new sites can get high levels of traffic from SEO or rank in the top10 for high-volume and competitive searches.

Once your website is “trusted” by search engines, you can produce relevant and SEO friendly content and see your new pages in the top-10 or top-20 of Google. Unfortunately for new sites, it takes much longer to achieve high rankings in search engines. New and untrusted sites without much authority must take to heart the old “it takes six months for SEO to work” approach.
Instead of hoping for immediate results, new sites must instead focus on making long-terms plans. There must be a plan to build trust and authority in their niche, consistently create optimized content, and a great overall product to which people will find it natural and helpful to link.If you expect strong SEO traffic in the first 6 months of your site’s existence, it is not going to be easy to accomplish.

You may want to rethink your initial goals and lower the expectations from SEO until your site is trusted and has built up some authority.

The next article will focus on Trust.


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