Social Media Optimization

Ranking high on major search engines such as Google, Yahoo, or Bing is not a paid endeavour, but rather a combination of factors, including:
• How long your Web site has existed.
• How much traffic your site has.
• How relevant your content is to the term being searched.
• How many relevant links you have, inbound or outbound.


To fully understand the wherewithal’s my suggestion is to firstly add analytics to your website. What is analytics? It is a code that your web developer can insert into the html template (before the ‘body’ tag) that allows you to actually monitor how traffic arrtives at your website. It also allows you to see what the browser did when on your site, what percentage of browsers pressed the dreaded ‘back’ button, what terms were used to get the there etc etc. Put simply, this free tool is essential in SEO and SEM.

More Traffic
Once the foundations have been laid (see a previous article), a well-crafted SEO campaign can really make a difference to driving the right sort of traffic, but more and more techniques are being developed every day. One of the emerging techniques is Social Media Optimization (SMO). SMO is a great way to amplify the strength of an SEO campaign. It uses social media to promote a site. And with a vast number of social media sites being developed, SMO is the future of SEO.

There are a number of sites that spring to mind when constructing SMO, but YouTube, Twitter, and Facebook are the major players. These three sites are commonly used by browsers for search functions and there are already arguments that Facebook is fast becoming the number one source of referring traffic— even ahead of Google.There is already a foundation for social media, since almost everybody has social media profile or a YouTube account. The browsers are there, and it’s just a matter of turning them into clients.

If you need help in this key area of marketing, please get in touch with me by emailing paul@bathmarketingconsultancy.co.uk or by filling out the contact form on my website.



Social media

Bath Marketing Consultancy came across an article recently that gave a whole load of stats about online trends relating to social media and its usage in the US which I found staggering.

I have pulled out a few snippets so that you can see the actual scale of the numbers being touted about. I am seeking similar stats for the UK, but am pretty confident that the UK won’t be too different in its usage of social media, especially as a marketing tool as searches for ‘social media marketing’ in Google are up nearly 200% in 2010.

Brace yourself as one in ten people surveyed went to a social networking site in December 2009, up almost 100% from December 2008’s 5.8%. In addition, 25% of all page views came from the top
social networking sites and that is up 83% from the 13.8% posted in December 2008.

Over a 12 month period (Dec 08 to Dec 09), 28% of social media visits went to MySpace, with 68% going to Facebook whose market share surged 286% year-over-year.

The social media market has grown over the same period of time, but consumer usage is growing at a staggering rate with social media influencing everything from buying behaviour to how we work.

Where will things go next???


Social marketing explained

Every marketing agency I know is jumping on the ‘seminar’ band wagon by running seminars on areas like social Networking, charging people and then looking to exploit the prospective Social Media - Do I or don't I?!?customers’ lack of knowledge in this area by getting them to pay them to manage this sort of initiative.

There is huge amounts of information online for free and I came across a very good article by Colin Gilchrist that explains what you need to know. He talks about what sort of companies employ what type of initiatives, for what purpose and what may well happen in the future – ‘ I am fairly convinced that the current formats of existing tools including the likes of Twitter, Facebook and LinkedIn will either disappear or evolve into more user friendly formats that better suit our nature.’

To Bath Marketing Consultancy, social networking (or social media, or social marketing) is all about using the available online tools to suit your marketing strategy. Don’t be tricked into buying into a single approach or initiative. In addition, be careful of jumping on bandwagons – do you really need a Facebook account just because everyone else does? Use each initiative differently. There is no point in posting the same information on your Twitter page as your Blog, Linkedin and Facebook pages as ‘followers’ may just get the same information from you multiple times. Tailor what you are saying to each individual network.

Some of the best advice is to research the internet fully, see what you can learn and then talk to a professional if need be and you can then devise a structured plan that will work for your business and achieve your business objectives.