Every marketing agency I know is jumping on the ‘seminar’ band wagon by running seminars on areas like social Networking, charging people and then looking to exploit the prospective customers’ lack of knowledge in this area by getting them to pay them to manage this sort of initiative.
There is huge amounts of information online for free and I came across a very good article by Colin Gilchrist that explains what you need to know. He talks about what sort of companies employ what type of initiatives, for what purpose and what may well happen in the future – ‘ I am fairly convinced that the current formats of existing tools including the likes of Twitter, Facebook and LinkedIn will either disappear or evolve into more user friendly formats that better suit our nature.’
To Bath Marketing Consultancy, social networking (or social media, or social marketing) is all about using the available online tools to suit your marketing strategy. Don’t be tricked into buying into a single approach or initiative. In addition, be careful of jumping on bandwagons – do you really need a Facebook account just because everyone else does? Use each initiative differently. There is no point in posting the same information on your Twitter page as your Blog, Linkedin and Facebook pages as ‘followers’ may just get the same information from you multiple times. Tailor what you are saying to each individual network.
Some of the best advice is to research the internet fully, see what you can learn and then talk to a professional if need be and you can then devise a structured plan that will work for your business and achieve your business objectives.