What are links?

(If you are reading this from my Twitter post, well done, this is what link building is all about!)

Basically, a link is a word, phrase or image that people can click on in order to be taken to your website. The more genuine links you have coming into your site, the better, especially if they are one way links. But why should other sites link to you? Perhaps you have great content that their visitors would find of interest or you host a great  video, you are offering some sort of give away or even a free report. Either way, the people most likely to link to you will not be competitors, but more likely businesses that compliment your business in some way. For example, a site about fitness might be linked to a site dedicated to sports or nutrition. If you find a site that links to your competitors, ask the site owner to link to you.

You can also create links yourself – for example in a Blog like this or a directory or maybe even online press release sites. BUT be very careful of
Black Hat link building as this will have an adverse effect. For the same reason avoid buying links.

If you need some help with this side of search engine marketing, please get in touch with me via my website…

One thought on “What are links?

  1. Alex Faulkner October 8, 2010 / 9:54 am

    Great post – very useful – thanks Paul!

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