With a typical salary of £27,397, a marketer at this level is also likely to be paid a bonus of £1,800. A marketing officer working in the food, drink or tobacco sectors can expect to take home a slightly bigger annual salary of £32,000, while those working in transport can earn £41,215. Those with marketing officer roles in the hotel, catering or travel industry are likely to get a smaller pay packet of £26,000.
Their job will generally involve assisting in the collection and analysis of market research information as well as looking after direct mailings, advertising campaigns and point-of-sale material.
Bath Marketing Consultancy asks, why employ a marketing officer at all and get lumbered with that salary!?! Employ us to come in and do the job, but at a fraction of the costs? Plus you dont have to provide us with an Audi A3, pay NI or provide a pension either!
Calling all men – do you want a 6 pack??
I came across this article this morning about a new vest by George of ASDA that gives men an instant 6 pack and reduces man boobs!
What I found interesting is that 60% of women surveyed admitted that their partners had a beer belly, but only 50% of them wanted their partners to do anything about it!!
For those of you interested in this product, the vest costs £7 and can be bought online totally anonymously. I am just nipping out to the shops!!
Have a good week fellow marketing people!
How well does your website score?
Three key things you should know about your website and how it is performing are:
The Strongest Pages on your website
– Determines what the strongest pages are on your domain
The Number of Backlinks
– Reports the number of backlinks to a URL, also shows a historical view of previous backlinks.
The PageRank
– Reports the PageRank of a URL and shows a historical view of previous PR scores.
If you would like to know the answers for free email Paul paul@bathmarketingconsultancy.co.uk
or fill out the form on my website and I will come straight back to you.
The definitive explanation of ….MARKETING!!!!
Hopefully, this will clear up any confusion …
You’re a woman and you see a handsome man at a party. You go up to him and say, “I’m fantastic in bed.” That’s “Direct Marketing.”
You’re at a party with a bunch of friends and see a handsome man. One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.” That’s “Advertising.”
You see a handsome man at a party. You go up to him and get his telephone number. The next day you call and say, “Hi, I’m fantastic in bed.” That’s “Telemarketing.”
You see a man at a party, you straighten your dress.You walk up to him and pour him a drink. You say, “May I,” and reach up to straighten his tie, brushing your breast lightly against his arm… And then say, “By the way, I’m fantastic in bed.” That’s “Public Relations.”
You’re at a party and see a handsome man. He walks up to you and says, I hear you’re fantastic in bed.” That’s “Brand Recognition.”
You’re at a party and see a handsome man. He fancies you, but you talk him into going home with your friend. That’s a “Sales Rep.” Your friend can’t satisfy him so she calls you. That’s “Technical Support.”
You’re on your way to a party when you realize that there could be handsome men in all these houses you’re passing. So you climb onto the roof of one situated towards the centre and shout at the top of your lungs, “I’m fantastic in bed!” That’s “Junk Mail.”
Bath Marketing Consultancy hopes you now have a complete understanding of Marketing !!!
The definitive explanation of marketing!
Hopefully, this will clear up any confusion …
You’re a woman and you see a handsome man at a party. You go up to him and say, “I’m fantastic in bed.” That’s “Direct Marketing.”
You’re at a party with a bunch of friends and see a handsome man. One of your friends goes up to him and pointing at you says, “She’s fantastic in bed.” That’s “Advertising.”
You see a handsome man at a party. You go up to him and get his telephone number. The next day you call and say, “Hi, I’m fantastic in bed.” That’s “Telemarketing.”
You see a man at a party, you straighten your dress.You walk up to him and pour him a drink. You say, “May I,” and reach up to straighten his tie, brushing your breast lightly against his arm… And then say, “By the way, I’m fantastic in bed.” That’s “Public Relations.”
You’re at a party and see a handsome man. He walks up to you and says, I hear you’re fantastic in bed.” That’s “Brand Recognition.”
You’re at a party and see a handsome man. He fancies you, but you talk him into going home with your friend. That’s a “Sales Rep.” Your friend can’t satisfy him so she calls you. That’s “Technical Support.”
You’re on your way to a party when you realize that there could be handsome men in all these houses you’re passing. So you climb onto the roof of one situated towards the centre and shout at the top of your lungs, “I’m fantastic in bed!” That’s “Junk Mail.”
Bath Marketing Consultancy hopes you now have a complete understanding of Marketing !!!
Online facts and figures
When looking for some recent facts on consumer online behaviour, I came across this (click the header title to see the report in full) and was amazed to see that 65% of the UK are now ‘online;’ a wopping 32 million people equating to 15.4 million households.
In addition, the UK online advertising industry has an 18.7% share of the UK advertising market with Search accounting for 58.3%. Women aged 25-34 spending more time online than any other group. I am sure you get the picture.
As a marketing person, these sorts of stats demonstrate the power of ‘online’ and the need to have a presence online.
Why not give Paul at Bath Marketing Consultancy a call on 01373 814696 to discuss your online requirements and I will give you a free consultation?
Waitrose to sell products at Shell petrol-station forecourts
Some good news for a Tuesday found online this morning:
Oil giant Shell is to begin selling grocery products from retailer Waitrose at its UK forecourts. The trial will begin on 25 November and the offer will run across three forecourts in the West Midlands with the possible outcome of a larger number of Shell service stations taking on the convenience products in 2010.
The Waitrose products on sale includes sandwiches, wraps and snacks, as well as a small selection of grocery items, ranging from bread and pasta to ready meals and toiletries.
‘Today’s announcement builds on plans by Waitrose to accelerate its presence in the convenience sector through new formats and channels,’ said Waitrose managing director Mark Price.
Shell UK operates over 900 sites, whilst Waitrose now operates 221 branches.
Bath Marketing’s comment – Thank heavens for this as the shelves in petrol stations normally consisting of Ginsters pies, nuclear heated coffees & sandwiches that bend in the middle will hopefully become a thing of the past!
Coca Cola aims to target………..everyone!
I came across a very ambitious article discussing Coca Cola’s marketing objectives – being ‘laser-focussed’ at doubling its profits by 2020 by targeting everyone globally! (it already has revenue of over £100billion).
Coke even hinted at a re packaged product and the aim was to be ‘number 1’ non-alcoholic ready-to-drink brand in every market and every category within a decade.
A bold objective indeed.
For such a massive brand, it seemed rather a scattergun type of objective though and I even entered a debate online as to how realistic these objectives were.
What do you think? Get in touch with me at Bath Marketing Consultancy.
E Marketing (for Law Firms)
I have extensive experience in working with a number of firms from the legal sector and e-mail marketing can be a tricky business. Aside from CAN-SPAM, law firms are required to follow special rules that dictate how lawyers can market to potential clients. Still many firms want to get into digital marketing and are approaching channels like e-mail as a CRM tool, sending newsletters to clients to build relationships.
Bath Marketing believes that E-mail marketing is a great way to stay in contact with clients. You may send them updates on events, send a newsletter, and even advise them of an upcoming mailing. The key is to be interactive and get their attention. Show your clients that you care. Whatever you are doing, be sure to ask them for feedback so that you can interact with them and provide relevant and personal information.
There is a lot of free email marketing software on the market, but my suggestion is to tailor you design rather than use templates. This allows brand consistency and individuality.
Please feel free to contact us for a free consultation.
Whatever next?!
Marks & Spencer’s Christmas advertising campaign has been accused of sexism.
The ASA is assessing eight complaints it has received over a line spoken by Life on Mars actor Philip Glenister in the spot. Glenister says: “Oh come on, it’s Christmas”, adding “that girl prancing around in her underwear” before switching to model Noemie Lenoir who is seen in her underwear.
Personally, I think Noemie looks fine and the eight people who complained need to get a life! What do you think? Call me on 01373 814696.
Marketing Articles 