I came across this article this morning about a new vest by George of ASDA that gives men an instant 6 pack and reduces man boobs!
What I found interesting is that 60% of women surveyed admitted that their partners had a beer belly, but only 50% of them wanted their partners to do anything about it!!
For those of you interested in this product, the vest costs £7 and can be bought online totally anonymously. I am just nipping out to the shops!!
Have a good week fellow marketing people!