I came across a very ambitious article discussing Coca Cola’s marketing objectives – being ‘laser-focussed’ at doubling its profits by 2020 by targeting everyone globally! (it already has revenue of over £100billion).
Coke even hinted at a re packaged product and the aim was to be ‘number 1’ non-alcoholic ready-to-drink brand in every market and every category within a decade.
A bold objective indeed.
For such a massive brand, it seemed rather a scattergun type of objective though and I even entered a debate online as to how realistic these objectives were.
What do you think? Get in touch with me at Bath Marketing Consultancy.