On 15th December, I Blogged about the new Nexus mobile phone from Google. Well…..here is what it looks like –

There is also a promo vid on YouTube.

Vodafone will be Google\’s first UK operator partner to offer the phone but on a non-exclusive basis. The phone is set to go on sale in the US, Singapore and Hong Kong initially and will later be rolled out in the UK. Costs are approx £110.00.

Bath Marketing Consultancy will keep an eye out for ratings and let you know.

On 15th December, I Blogged about the new Nexus mobile phone from Google. Well…..here is what it looks like –

There is also a promo vid on YouTube.

Vodafone will be Google’s first UK operator partner to offer the phone but on a non-exclusive basis. The phone is set to go on sale in the US, Singapore and Hong Kong initially and will later be rolled out in the UK. Costs are approx £110.00.

Bath Marketing Consultancy will keep an eye out for ratings and let you know.

This, I feel, is a cracking bit of online marketing by one of the big brands – Guinness.

Any thoughts on this initiative folks? paul@bathmarketingconsultancy.co.uk or leave me a comment.

Despite reading that over 250,000 people were made redundant in 2009 with predictions by People Management of some 2.8 million unemployed in 2010, there still seems to be an abundance of jobs in the marketing & comms sector being advertised.

For example, I looked at Brand Republic this morning and found ‘1079 jobs in Advertising, Marketing, PR and Media.’ However, the trend seems to be leaning towards people with digital experience and/or business development skills rather than the more traditional account manager type role.

If you are trying to break into marketing there are a number of tips and sites that could help. One of which is http://www.about.com/

If you are a buisiness looking to hire a marketing person, why not outsource to an experienced Consultant in the short term? I can think of one who is very well qualified and could lay the platforms for your business!! Why not get in touch with me via my website?

I was about to Blog about yet another TV advert for a compare insurance type site when I checked Brand Republic\’s site and saw that Joe Thomas had beaten me to it!!

His article was more factual, but, in a nutshell, Omid Djalili is now fronting Moneysupermarket.com replacing the previous ad fronted by Peter Jones being a prat on a shopping trolley and fiddling uncomfortably with his tie. (BMC – did he really need the money that badly?)

The campaign started on 1st January 2010 and is backed by a £15m media spend that will see the ad running with a series of 60-second TV spots, supported by press, online and cinema.
It supposedly plays on British people\’s embarrassment at haggling on price when buying products or services.

David Osborne, marketing director at moneysupermarket.com, said: ‘Our message to our financial services partners is that we will be the only price comparison site to continue to support a wide range of product areas, not just car insurance, with advertising during 2010.\’

BMC, great, really looking forward to 12 months of this type of advert fighting for space with a fake soprano signing fat man pushing the competitor site – not!

I was about to Blog about yet another TV advert for a compare insurance type site when I checked Brand Republic’s site and saw that Joe Thomas had beaten me to it!!

His article was more factual, but, in a nutshell, Omid Djalili is now fronting Moneysupermarket.com replacing the previous ad fronted by Peter Jones being a prat on a shopping trolley and fiddling uncomfortably with his tie. (BMC – did he really need the money that badly?)

The campaign started on 1st January 2010 and is backed by a £15m media spend that will see the ad running with a series of 60-second TV spots, supported by press, online and cinema.
It supposedly plays on British people’s embarrassment at haggling on price when buying products or services.

David Osborne, marketing director at moneysupermarket.com, said: ‘Our message to our financial services partners is that we will be the only price comparison site to continue to support a wide range of product areas, not just car insurance, with advertising during 2010.’

BMC, great, really looking forward to 12 months of this type of advert fighting for space with a fake soprano signing fat man pushing the competitor site – not!

Adapted from \’Marketing News\’ I have found this little news item which I thought my provoke some comments……

Adapted from ‘Marketing News’ I have found this little news item which I thought my provoke some comments……

Ford has reportedly reached an agreement with China’s Geely to sell its Volvo unit. According to various reports both sides expect a sale of the Swedish auto brand to close in early 2010.

China’s largest private automaker, Geely, is keen on acquiring modern technology to upgrade its car line-up and bring it closer to becoming a global competitor.

For Ford, closing the sale would provide it with cash it could use towards its goal of speeding up debt repayment as the automaker moves towards profitability it has projected for 2011.

Ford’s CEO said last week the Volvo talks with Geely were “progressing well” and Ford expected to have an announcement soon. He added, “we haven’t put any timetable because they are very sophisticated conversations and we want to make sure we get it right for both parties.”

Ford paid $6.45bn (£4.04bn) for Volvo in 1999. The Swedish marque is fairly successful across Europe, but the brand is deemed low-value by Ford.

Bath Marketing Consultancy – Just a little news snippet to start off 2010.

Before Christmas, Ad regulators upheld more than 700 complaints about an ad for an Olay product after Procter & Gamble admitted that a photo of Twiggy had been airbrushed and were therefore ‘socially irresponsible.’

The ad, for Olay Definity eye illuminator, claimed the product could help women achieve “younger looking eyes”.

The ASA ruling said: “We considered that the post-production re-touching of this ad, specifically in the eye area, could give consumers a misleading impression of the effect the product could achieve.”

P&G said that it was routine practice to use post-production techniques to correct for lighting and other photographic deficiencies, but also admitted there had been some minor retouching around Twiggy’s eyes and had now replaced it with an ad which was not airbrushed.

However, the ASA rejected complaints that the ad was socially irresponsible because the use of post-production techniques could have a negative impact on people’s perceptions of their own body image.

It said: “We concluded that, in the context of an ad that featured a mature model likely to appeal to women of an older age group, the image was unlikely to have a negative impact on perceptions of body image among the target audience.”

Bath Marketing still think she looks amazing airbrushed or not!