Marketing Advice from Bath Marketing Consultancy

To participate, you must have Google Earth, or install a plug-in. You can then begin to piece together your own planet using terrain from real-life locations such as Brazil, Nepal and Australia. However, the experience is richer if you get your friends to participate in building their planet via Facebook Connect.

Paul Cornell, marketing manager at Guinness, said: “No longer can we rely on just a distinctive TV ad to generate the required level of impact, (BMC – remember the Rutger Hauer adverts?) we also have to really involve and reward the consumer. The link with Google allows us to do this.”