Hovis tops ITV’s Ad Of The Decade

Adapted from ‘Marketing News’ I have found this little news item which I thought my provoke some comments……

Hovis’s ‘Go On Lad’ advert has won ITV’s ad of the decade, beating off competition from Skoda’s excellent Cake advert and the not so special in my eyes, Cadbury’s drumming Gorilla. The winning ad first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds.
Top 20 best ads over the past decade are listed in alphabetical order below:
1. Barclaycard: Waterslide
2. Budweiser: True / Wassup
3. Cadburys: Drumming Gorilla
4. Cadburys: Eyebrows
5. Carlsberg: Old Lions
6. Citroen C4: Transformer
7. Compare the Market: Compare the Meerkat
8. Guinness: Tipping Point
9. Halifax: Howard
10. Honda: Cog
11. Hovis : Go On Lad
12. John Smiths Bitter: Various ft. Peter Kay
13. John West Salmon: Bear
14. PG Tips – Monkey
15. Skoda: Bake
16. Sony Bravia: Balls
17. Sony Bravia: Paint
18. Sure for Men: Stunt City
19. T Mobile: Dance
20. Volkswagen: Singing in the Rain
Any thoughts on these fellow marketers? The John West Salmon ad with the fighting bear was excellent if you ask me! paul@bathmarketingconsultancy.co.uk
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2 thoughts on “Hovis tops ITV’s Ad Of The Decade

  1. Heather Stanbury January 11, 2010 / 10:49 am

    What about the Strongbow adverts with the Roofers, Electricians & Sky dish installers. I think that is an excellent ad which shows a real understanding of the target audience and the brand's market positioning. As much as I love cadburys, the eyebrows advert is creepy. The Hovis advert is very clever because the audience relates to it. The historical events in the ad are ones people have been taught about in history lessons or moments which they have lived through.

  2. Paul Tagent, Bath Marketing Consultancy January 11, 2010 / 12:56 pm

    Thank you for your comment; there are loads of other adverts that stand out, some of the modern ones are shown on http://www.visit4info.com/My personal fav's are ones that show humour like the old Carling Black Label ads or even Paul Hogan when he fronted Fosters. Hmm, humour and alcohol. Does that say something about me??!!

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