Marketing Articles

Whilst surfing, I stumbled across this article from Darren Jamieson:

‘YouTube is all set to get the same marketing analysis tool that is used by the Google search engine. When YouTube is integrated with Google Analytics, marketers will be able to track their video and viral campaigns with more accuracy.

Google Analytics will greatly help the marketing department to check how many repeated visits they get, how long do the visitors stay, the number of pages viewed by individual visitors and bounce rate of online videos.

YouTube product manager, Zal Bilimoria said that YouTube is the largest focus group in the world. It is also a brand channel having a strong following that can provide remarkable insights into the customers who interact with your brand and your content. He also added that the company is working hard to incorporate the Google Analytics software. He also expects that the new tools will help the users to understand their target viewers in a better way.

According to a recent report, the BBC is in talks with YouTube for expanding their online offering. Once this deal is done, you will be able to view full-length shows like Doctor Who and Top Gear. Google Analytics can help marketers learn more about their visitors and the way in which they interact with their videos.’

At Bath Marketing Consultancy, we are passionate about online marketing and this is just another step that allows companies to really tailor their marketing efforts to their chosen audience.

There are hundreds of great marketing strategies for getting new customers. But before that, you need to nurture your relationships with your existing customers.

Become an expert at Internet Marketing; use Pay per Click Advertising. Google has upwards of 95% of the market and running ‘Pay per Click’ is the most powerful breakthrough in Marketing this century – yet very few businesses and business owners truly understand its power in the marketing process.

PPC allows you to reach people who have an interest in what you have (or what you do) and who are actually looking for it right now. As you read this, someone, somewhere is almost certainly on Google looking for what you have to offer.

PPC Advertising allows a link to your website to appear at or near the top of the search engine results they see when they do their search hence driving traffic to your website.

With PPC, the best part of it all is that you only pay Google when someone actually clicks on your advert. If you run a local business, you can even specify that the ads only appear for internet users in your area.

In our view, Pay per Click is the most important revolution in marketing this century and if you are serious about achieving business success, you must contact us and test it out!

Bath Marketing Consultancy have put a proposal to a local prospect in the Bristol area who have turned to us for help with their marketing. This excellent IT support company has identified the need to be more visible via search engines and as well as keep their existing clients up to date with their new products and services such as hosting.

While doing some more research on what has been labelled ‘social marketing,’ I stumbled across a number of articles, facts and figures that I have re written for us all to understand!!

In a nutshell, marketing experts have admitted they don’t understand how Twitter and Facebook work, despite two thirds agreeing that it is here to stay.

The Social Media and Marketing survey conducted by McCann Erickson found that 86% of marketing experts thought that social media is more than just a one hit wonder. Despite this positive feedback, 65.6%of marketers say they don’t know how to use social marketing sites to advertise and promote their business.

At present, Facebook, Twitter and LinkedIn are the most popular social networking sites for marketers, with 72.8%, 42.4% and 40.2% having a presence on them respectively.

Many offices have revealed that IT departments have blocked access to sites like Twitter or Facebook-effectively stopping marketers monitoring how to fit their brand in with the ever expanding social trend. Currently over half of UK businesses using social media sites use them to raise their profile or PR, followed by 48% for networking and 30% for advertising.

Joanna Randall, Head of PR at McCann Erickson, Bristol, said, “This study highlights that some of the UK’s major businesses are ignoring social media channels — but they do so at their peril. Word of mouth is now more powerful than ever — opinions can be shared with a global audience at the click of a button.’’

Luckily for the the community of Bath, social networking is an area that Bath Marketing Consultancy understands and can help you use to your advantage! Why not ask us?

For some companies, the prospect of finding and appointing a marketing partner can be a daunting challange especially if this is an area they are unsure of. There are a number of questions which are needed to be asked – Where do you start? How do you know if you’re talking to the companies that are right for your business? And what is ‘right’ for your business anyway? Is it their experience or cultural fit? Is it the people? Is it the cost?

In my view, the process of finding the right strategic marketing partner can follow the same basic steps as those you’d go through when buying a house. And whether this is for your business or on behalf of a someone else, having the right mindset before you start the search will pay dividends.

Like most business projects, more research at the beginning will lead to a better brief and ultimately deliver the best result. First, decide on the sort of marketing company you think will suit you in terms of size, location and type. Then start to narrow the search, collating written specifications for those that are available and meet your initial criteria.
Once you’ve looked through these, visit a few of them to see how they feel and whether you could be comfortable there. Finally, get some detail on how they like to work, what they could do for you specifically and how much it will cost you.

Why not get in touch with us and see how we stack up?

How about a new website that not only looks great, but actually works as a marketing tool?

As of tonight, Bath Marketing Consultancy, a new marketing company based outside Bath, is now live.