…….a question I was asked this morning.
Most people believe marketing refers solely to the promotion of products through advertising and distribution channels (sales) and immediately start looking at branding (especially corporate indentity) from the design aspect first. This is a mistake that could cost you long term if there is no demand for services.
Understanding the overall marketing mix (in relation to the “4p’s or 6 p’s” of marketing) is essential as the whole process will influence how successful a marketing led organisation will be.
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