I have always found that winning new business is something that is actually quite complicated as it can come as a result of so many different marketing activities and initiatives and these initiatives are actually quite hard to locate as to which one worked. However, one thing to consider is that it is highly unlikely that you as a business owner, can keep on top of every one of these many initiatives yourself to keep the new business tap flowing.
Similarly, if you are a business that employs people, the people you employ are also unlikely to be experts in every field of marketing so I feel you have 2 options:
1) Invest in training yourself so that you can do certain initiatives in house
2) Outsource to a specialist
For example, if you want to take control of your companies’ social media then, in this Blog I have written some 25 odd articles that are all social media related so you may well be able to fulfill certain requirements simply by reading my articles. However, if you read my articles (or books from the library) and they do not give you the answers you seek then you have the option of signing up for a social media course or outsourcing to an expert.
If outsourcing is a route you might go down, be very careful before buying in services that will come into direct contact with prospects.
Whatever you decide to do, try and see any costs incurred or time allocated as an investment rather than a direct cost to your business and this investment should pay off over time.