SEO is not just a box ticked

When it comes to getting the best from your website, a lot of emphasis should be placed on how it performs in search and, just as you’d expect to scope out a website design and development project, so too must you scope out a search engine optimization effort.

In Bath Marketing Consultancy’s opinion, SEO shouldn’t be something that is just asked for as a generalist service from marketing companies. It is an essential part of online marketing and, if organisations are prepared to spend money on their websites, they should also be spending money on ensuring that the site is found.

So, questions that I would normally ask clients and/or prospects are –

  • Who’s going to write the content?
  • Who is responsible for PR efforts?
  • Who is handling social marketing?
  • Who’s doing link building?
  • Who’s restructuring the website, as necessary?

Yes, the foundations can be done during the actual website build, but ongoing SEO is the key to success. Work with a specialist, agree a budget, allocate who is doing what and then work together to achieve your goals.

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