Like many areas of business, to be successful a great deal is to do with planning. Have you done your homework? Do you know the prospects’ name, job title, role within the organisation, areas of responsibility, business sector, email address and correct phone number – direct line is a bonus? In that case, you are pretty much ready to pick up the phone and dial…
|This is not the best way to prepare!|
However, before doing so, there are some very beneficial little habits I have included in my routine that I feel give me a better chance of getting that all important meeting. These are confident building steps and little personal elements that I am going to share with you. I know cold calling is a nasty initiative, but I never see cold calling as a numbers game. The people I contact are relevant and I truly believe I can add value to their business. This makes me feel positive before I start! I appreciate that cold calling makes people nervous and rejection rates are high so don’t laugh at the next paragraph!
4) I have been known to play a song from i tunes in the background and sing to it as I dial. This actually makes me happy and feel like the call is going to be a positive one.
I hope this little snippet from Bath Marketing Consultancy helps.