Mistakes to avoid in Marketing

Some common mistakes to try and avoid when carrying out marketing initiatives are:

  • Advertising to the wrong people
  • Using the wrong messages
  • Marketing at the wrong time
  • Neglecting to remember that half of the people are logical and half are emotional
  • Other controllable or uncontrollable factors – seasonal factors
  • Buying advertising you don’t need or doesn’t work

As marketing is also a time consuming activity it is likely it will take you away from the core part of your business. You can hire people to help you, but the main aspect is to be in charge of your activity; work with the person/people you hire. Set out objectives, allocate a budget and continually review what you do. Remember, no single activity will work in isolation.

Why not get in touch with me for a one hour free consultation. I could very well be your key to success.

paul@bathmarketingconsultancy.co.uk

4 thoughts on “Mistakes to avoid in Marketing

  1. Heather March 4, 2010 / 4:21 pm

    Another points;- Don't follow what your competitors are doing. Just because they have decided that is what they want to do, it doesn't mean it will be the right thing for your business. – Recognise the knowledge and value of your marketing person/agency. Even if you disagree or are unsure of their ideas, you hired them to give you their expert advice.- Don't keep participating in the same sponsorship/advertising/events you have always done just because you always have done. Money is often wasted on historical communications.

  2. Anonymous March 8, 2010 / 9:24 am

    Find someone with a proven track record. Experience and maturity go a long way.Also ensure you internal marketing employee is trustworthy and does not breach your company/firm's confidences. Particularly to their preferred provider!

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