Search Engine Glossary of Terms

I get a lot of questions from clients asking me exactly what terms like CPC, SEO, SEM, title tag and in bound links actually mean.

So…..I have put together a list defining and explaining all these. For example, cost per click (CPC): Also called Pay per Click (PPC). This is a performance-based advertising model where the advertiser pays a set fee for every click on an advert. An advertiser can set a budget and bid on selective search terms. The majority of text ads sold by search engines such as Google and Yahoo are billed under the CPC model.

If you would like to receive this list please email me at and I will send it over free of charge. Alternatively if you would like me to do an audit of your marketing activity, please fill out the contact form on my website.


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