Giorgio Armani & Reebok have teamed up to create a combined clothing collection which was unveiled last weekend at the Milan Fashion Week. Armani’s EA7 sports range and Emporio label have used Reebok’s sports heritage to create the ‘activewear.’
The co-branded clothing items will include footwear and clothing, aimed at both men and women and will be on sale to the public from July 2010 through Emporio Armani boutiques, selected Reebok concept stores and other retailers, which are yet to be announced.
Giorgio Armani said: “Today sportswear and active wear have become really important parts of our wardrobes. I wanted to offer my customers the possibility of wearing sports clothes that were stylish and comfortable. My new alliance with Reebok is a natural consequence of this philosophy.”
BMC – I am sure the celebs of this world will manage to look stylish while pumping iron and/or pounding the treadmill, but, as I am about to head out for my run in my tracksuit bottom, sweaty top, old wind breaker and tea cozy hat, I am not sure spending vasts amounts of money gear to look good will make any difference to looking dreadful at the end of a workout!!!