Although this not a marketing related article, I do think it is very newsworthy.
After the devastating earthquake measuring 7.0 on the Richter scale struck in Haiti last week, Simon Cowell has announced that he is to release a charity single to help raise money for the victims. The earthquake killed an estimated 200,000 people and left a further two million homeless.
Speaking at the National Television Awards, the music producer and TV executive revealed that he has received an approach from the (BMC – hopefully soon to be ex!) Prime Minister Gordon Brown and The Sun newspaper to help raise funds for the stricken country, and is aiming to put together a Band Aid-style single, imminently.
Rumours are already circulating about the people appearing on the record, but sources say that Leona Lewis and Susan Boyle, as well as Cowell’s ‘X Factor’ co-star, Cheryl Cole will contribute.
It has also been suggested that Gordon Brown has agreed to waive the VAT on all sales of the single, in an effort to maximise the money raised.
Marketing Advice from Bath Marketing Consultancy 