Ann Summers hijacks online BA strike interest

A cracking bit of intuitive, online marketing took place yesterday that I thought you would be interested to know.

Basically, Ann Summers, the adult retail shop selling lingerie and sex toys etc………(so I am told!)…….. took advantage of the publicity surrounding the proposed BA strike with a sponsored link on Google featuring a gag about the mile high club.
iCrossing, Ann Summers’ digital marketing agency, bid on BA strike-related keywords so that when users searched, it read: “The planes may be grounded but you can still join the mile high club!” A link through to Ann Summers Online is also provided.
Very clever if you ask me!

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