Domino’s Pizza sponsors new ITV show

Just as we all thought it was safe to turn on our TV’s again at the weekend there is ANOTHER reality show called ‘Take Me Out’, due to air in early 2010. Domino’s Pizza has quickly signed a sponsorship deal with ITV1 for its new dating series.

The program is presented by comedian Paddy McGuinness (is this a step up from being the face of Greggs?!) and produced by Talkback Thames. It is studio based and will feature 30 ladies from across the UK looking for ‘Mr Right’. (let’s hope Ulrika doesn’t get involved again!!)

One ‘single’ man will walk into an arena of 30 single women; announce his name and where he is from. Each of the girls have a light in front of them and if at any point they decide this guy is not for them, they switch him off.

The deal was negotiated by ITV commercial and the sponsorship idents will be created by Big Communications.

I can’t wait can you?! All comments to Bath Marketing Consultancy please.


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