Google could sell own-brand phone direct by early 2010

The word on the street is that Google has given employees a prototype mobile phone to test, which it is reportedly planning to sell directly to consumers early next year.

The web giant handed out the mobile phone, called Nexus One, to its employees late last week, but no details are being released to the public. Mario Queiroz, vice-president of product management confirmed that Google researches its products via its employees saying and rumours are that the Nexus One is set to launch in early January 2010. (why wait until after Christmas?).

Google plans to sell the phone itself online and not through a wireless carrier. If this were to be the case, users would have to buy their wireless service separately via suppliers such as Orange, but in my opinion it is hard to see O2 supplying such a product as it would surely compete with the iphone.

The phone will run on Google’s Android mobile operating system, which the web giant has already implemented on various mobile phones through partnerships with hardware makers and wireless carriers over the past two years.

Manufactured by HTC, the Nexus One is thinner than the iPhone, has no keyboard, and features a voice-to-text service.

Bath Marketing Consultancy says watch this space, but it would have to be something major to prize my iphone 3Gs out of my hands!


2 thoughts on “Google could sell own-brand phone direct by early 2010

  1. hsstanbury December 15, 2009 / 2:34 pm

    I love that everyone is still trying to compete with the Iphone (2 years after its release). Google haven't really thought this through very well. They are really only targetted people who are using sim only contracts or who are pay as you go customers. Who else is going to want to set up a contract with a wireless carrier to be able to use the phone? How long does the setup take? We want to be able to use our phones as soon as we take them out the box, how is that going to work if we have to wait for a wireless service?!Why don't people learn from Apple's philosophy; people will pay extra for things that are easy to use and do what they want them to do! it is so simple

  2. Bath Marketing Consultancy December 16, 2009 / 1:55 pm

    Here, here Heather. I have to see anything better than the iphone and am not sure that anyone can compete with it especially if a new product such as this doesn't work straight from the box. We'll have to see what happens….

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