£23m anyone?!

A recent post on Marketing Magazine’s website shows that Samsung is reviewing its £23m UK advertising account.
For those agencies that are interested, the electronics company’s UK marketing campaigns are increasingly being used for its global product launches. Martin-Cruz (the company’s Marketing Director) added that he was pushing for a ‘double-digit’ increase in the brand’s 2010 UK marketing budget.

Unfortunately, this account is a little out of reach for Bath Marketing Consultancy, but am more than happy to ride shotgun if required!


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