Advertising vs Marketing

I am often asked the difference between these 2 areas so official definitions are……….


Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.



Contact Bath Marketing Consultancy to see how we can help you.

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