Marketing for any business these days almost certainly includes having a website that sets out your stall. But I am going to just throw it out there and say that businesses can have huge (and sometimes unrealistic) expectations when having a website.
Sometimes organisations think that having a website is just a box ticked in the marketing box and that, once done, the person responsible should get a pat on the back from colleagues and then the phone will ring off the hook and their inboxes will fill up with enquiries within minutes of launch.
Similarly, sometimes organisations go through the process of designing and building a website, make a bit of a fuss when it’s launched and then leave it unattended for months or even years at a time or unmaintained so none of the working elements are updated and yet they still feel like it should be the gift that keeps on giving with an indefinite ROI.
I want to ask you all one simple question……what is having a great website that works on smart devises, is great in Google, is fast to load, is always working and gives your organisation a global platform worth to you? What would it actually be worth in money, in stress and in time.
Like millions of others, I pay to insure my house, insure my car, insure my company, insure my health……I also invest in training, have an accountant, research new technology, stay fit, have quality time outside work, attend seminars……but how much do you invest in your website? How much per calendar month do you invest in making sure it stays live, optimised, up to date and secure?
To me the answer is simple. A website should be everything to your business and justifies investment and constant maintenance as a minimum.
Without a website, how do people realistically find you? How do people get in touch with you? Where would people go for due diligence?
So…..if you do not value your website, no one else will.
Although a hugely vital “shop window” for a company, many may have the money to invest in a website, but simply don’t like spending it and will often engage a cheap company or one man band to knock up something for them or, Heaven forbid, go to a DIY website company and do it themselves. Once done, they then leave it alone until it eventually crashes or is so out of date they don’t even refer to it.
In 2019 we’ve seen a real trend in organisations wanting advice as to what to do with their websites. People are now seeking advice about how they get them to “work” harder or what they need to do to boost their positions in Google or even, how to maintain them. Yes, websites can be done yourself and can be done cheaply and left unattended, but, please don’t!!