A study by an American company called Epsilon found that email open rates in the US rose by 18.2 per cent during the second quarter of 2009 from 12 months earlier, while click rates remained stable at 5.9 per cent. What this means is that more recipients are opening their emails as apposed to hitting the delete button. What it also means is that there is even more emphasis placed on the actual content of the email or the ‘call to action’ so that these recipients actually click the link in the email.
Epsilon doesnt provide stats for the UK market, but recent figures from Econsultancy suggested that the UK’s email marketing sector is expected to grow by 15 per cent over the course of this year.
Bath Marketing can point you in the direction of free emarketing software, but our suggestion is not to use the design templates, but to outsource the actual design to a professional so that your email is unique and tailored to the recipient.
Best Practice Email Marketing Seminar
On 16th October, Gatormail are holding a dedicated seminar in Bristol on improving the effectivness of e marketing. Bath Marketing are attending so please give me a call on 01373 814696 and I will see if I can get you a place.
Google still the place to be
A recent article from equimedia caught my eye as it stated that, in the US, Google accounted for 71.08 per cent of searches during September, which is a rise of around one per cent from figures recorded in the previous month. This could reflect UK trends as Yahoo and Microsoft´s Bing engine both recorded a fall in searches, with the latter only managing to take less than nine per cent of the market share.
Although Ask.com enjoyed a rise in searches, it still accounts for less than per cent of the market. In addition, the study also highlighted searches of five to more than eight words in length also increasing by two per cent, while shorter alternatives remained stable on a month-to-month basis.
Are consumers becoming even more savvy about how they use the web? Bath Marketing’s answer is that consumers seem to be showing a trend towards knowing exactly what they want and using Google to find it. This in turn means that we MUST have optimised sites that are Google friendly and are 100% representative of what the company does or offers or risk getting the wrong traffic to our websites or, quite simply, none at all.
Isn’t it worth asking a professional to do a critique of your website to be sure? email me on paul@bathmarketingconsultancy.co.uk and I will take a look for free.
Renney SIte Live
As of today at 3.30pm, the Renney and Co new website is live!
This is the fourth new website Bath Marketing Consultancy have done in recent months brought about by clients embracing the need for a more usable, a more accessible and a more accountable online presence.
If you would like Paul to review your website, please get in touch direct on 01373 814696.
What do our clients say?
Bath Marketing Consultancy have collected a selection of testimonials from our clients so that you can see what people say about us and our approach.
Why not have a look and then get in touch with Paul direct on 01373 814696 to discuss your needs.
Top Tips for success
For successful marketing keep these simple rules in mind. Remember a plan and schedule will reap results, a muddled approach won’t.
1) Start by setting clear objectives – where do you want to be, in say, three years.
2) Define your target market and identify your audience.
3) Decide on the brand and the values you want to transmit – the platform.
4) Plan your promotion strategy.
5) Set a budget.
6) Devise a schedule.
7) Decide how the strategy will be measured, for example, increased sales, direct responses, coverage in local press etc.
8) Implement the programme according to the schedule.
9) Monitor and evaluate results as an aid for future marketing decisions.
10) Marketing works – if you don’t make good use of it your competitors will!
Get in touch with Bath Marketing to see how we can help..
UK advertising market is still under pressure
An Article from a Financial Site posted on Friday 2nd October 2009
Despite the fact that it appears that the UK economy is consolidating at worst and possibly showing signs of recovery, Carat, a subsidiary of media giant Aegis, believes that we will not see a full recovery in the advertising industry until 2011 at the earliest.
However, media moguls are starting to see evidence that the rate of reduction in advertising spending is slowing which is giving many of them hope for the future in these most difficult of times. When you consider that many companies are still looking to maintain high levels of cash flow, where possible, within their operations, it is no surprise to see that many UK advertising budgets are under pressure at the moment. However, once the business arena consolidates and then begins to move ahead, slowly but surely we will see advertising spending increase across the UK, but this is unlikely to happen until consumers have more money in their pockets and more free cash to spend.
The advertising industry has historically been one of the last to benefit from any eventual recovery in the economy and when you consider the depth of the recent recession, this particular recovery period could be fairly prolonged.
Any advertising spend must be well planned and well negotiated and form part of the larger marketing plan. Bath Marketing Consultancy is more than happy to discuss your needs.
It\'s not always about the click through
Morning all. While looking at my Google Alerts, I came across an article about measuring actual effectiveness of the \’click through\’ from an internet campaign that we in the marketing community hold so dear.
Well worth a read…….
It’s not always about the click through
Morning all. While looking at my Google Alerts, I came across an article about measuring actual effectiveness of the ‘click through’ from an internet campaign that we in the marketing community hold so dear.
Well worth a read…….
Business Networking
Bath Marketing Consultancy have just attended a networking event in Bath called 4networking.
As a networking virgin, I was pleasantly surprised at the high attendance, the friendliness and the all round variety of the businesses there.
I have never doubted the value good networking brings to business growth and new client acquisition, but actually seeing it working in the flesh was enlightening. I went armed with my ‘Special Offer’ and will let you know of any developments.
Marketing Articles 