People do open email marketing

A study by an American company called Epsilon found that email open rates in the US rose by 18.2 per cent during the second quarter of 2009 from 12 months earlier, while click rates remained stable at 5.9 per cent. What this means is that more recipients are opening their emails as apposed to hitting the delete button. What it also means is that there is even more emphasis placed on the actual content of the email or the ‘call to action’ so that these recipients actually click the link in the email.

Epsilon doesnt provide stats for the UK market, but recent figures from Econsultancy suggested that the UK’s email marketing sector is expected to grow by 15 per cent over the course of this year.

Bath Marketing can point you in the direction of free emarketing software, but our suggestion is not to use the design templates, but to outsource the actual design to a professional so that your email is unique and tailored to the recipient.


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