This news snippet has been taken from a leading marketing related website and I thought it was something that needed discussing as I am thinking that this could seriously backfire on the company doing irreparable damage to the brand. What do you think?

Sexual health brand Durex is launching a global online community for people to share their sexual experiences and ‘celebrate healthy sex lives’. (Bath Marketing say – what happens if this gets abused and people share more than this?). The site, called Ora!, will initially launch by invitation only before a full launch in early 2010.

The project is being led by marketing agency Code Computerlove. Web content was created by Sticky Content, while The Good Agency and Youth Conspiracy handled audience research. The site will also feature sex bloggers and writers from around the world.

Peter Whitehurst, Ora! project sponsor at Durex, said: ‘Ora! will also contain articles from Durex and boast industry-leading digital functionality and interactive tools to maximise the user experience as part of our planned development.’

As we approach Christmas Day the supermarket chain Morrisons is attempting to help consumers spread the cost of the Christmas period by launching a festive dinner four people for £4 which will be advertised via a national press campaign promoting the deal. The meal will consist of tomato soup, a loin of pork, a seasonal vegetable pack and also trifle. When bought separately the items would be worth £12.

Angus McIver, group marketing director at Morrisons, said that festive meals before Christmas Day were becoming more common and the deal allows households to budget during an expensive period.

Last month the supermarket released research which stated that 72% would not be cutting Christmas budget this year, while 28% are actually planning on spending more.

A nice idea, but what about the quality of the food? What do you think? Email me at paul@bathmarketingconsultancy.co.uk
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Bath Marketing Consultancy is not just a organisation bursting with marketing trivia. As golf seems to be in the public domain at the moment; how about a golf fact?

Would you like more of these snippets? If so, email me paul@bathmarketingconsultancy.co.uk

I write daily articles and stories on my Blog abouthings t that I feel will be interesting to the marketing community, my clients, prospects and other ‘traffic,’ but there is (I am afraid to say) another reason. Search Engine optimisation.

Filling a Blog with regular, fresh content is a great way for Google to notice your Blog and I came across an excellent article by Kevin Gibbons on Brand Republic’s website detailing the steps to take when Blogging for search engines.

Have a read

Did you know that getting your articles circulated free on the internet doesn’t just bring you an ongoing stream of new customers, it also brings you valuable incoming links to your website – and it’s these links than can really propel you to the top of the search engine listings??

If you’re willing to spend a few moments getting your information spread across the world online, you could be reaping the benefits in your business and profits for months and years to come.

Let me know any initial thoughts paul@bathmarketingconsultancy.co.uk

Priced at £1.92 million and 10 months in the making, the iPhone 3G S Supreme is the perfect Christmas present for the person who has everything!

We wrote an article on the 24th November about Waitrose and its teaming up with Shell. We have just come across another article describing a new advertising initiative by the food chain that may well interest you.

The article describes how Waitrose\’s new Clerkenwell store is to use a technique called ‘Clean Advertising,\’ which involves creating eye-catching stencilled adverts on the pavement. In addition, the retailer will project a 50 ft image of baguettes onto a nearby building.

What a cracking couple of ideas. What do you think? Are these initiatives that would encourage you to shop at Waitrose?
Email me at paul@bathmarketingconsultancy.co.uk and let me know.

We wrote an article on the 24th November about Waitrose and its teaming up with Shell. We have just come across another article describing a new advertising initiative by the food chain that may well interest you.

The article describes how Waitrose’s new Clerkenwell store is to use a technique called ‘Clean Advertising,’ which involves creating eye-catching stencilled adverts on the pavement. In addition, the retailer will project a 50 ft image of baguettes onto a nearby building.

What a cracking couple of ideas. What do you think? Are these initiatives that would encourage you to shop at Waitrose?
Email me at paul@bathmarketingconsultancy.co.uk and let me know.

With a typical salary of £27,397, a marketer at this level is also likely to be paid a bonus of £1,800. A marketing officer working in the food, drink or tobacco sectors can expect to take home a slightly bigger annual salary of £32,000, while those working in transport can earn £41,215. Those with marketing officer roles in the hotel, catering or travel industry are likely to get a smaller pay packet of £26,000.

Their job will generally involve assisting in the collection and analysis of market research information as well as looking after direct mailings, advertising campaigns and point-of-sale material.

Bath Marketing Consultancy asks, why employ a marketing officer at all and get lumbered with that salary!?! Employ us to come in and do the job, but at a fraction of the costs? Plus you dont have to provide us with an Audi A3, pay NI or provide a pension either!