Following on from Bath Marketing Consultancy‘s last post on social media and effective SEO, I thought it would be helpful to elaborate on certain key points to try and demonstrate how effective these 2 initiatives can be for an organisation, especially those who operate as small to medium businesses.
One area I think is key is that social media is not a generation initiative. I have lost count of the number of clients I speak to who dismiss Twitter, Blogging and Facebook as things that “teenagers do.” Yes, teenagers do use Facebook and Twitter, but the fastest growing group of social media users are adults in their 40’s. Twitter has only been around for 6 years, but is already used by 200million people and over 1billion “Tweets” are posted each week. Similarly, Facebook is nearly at 1billion users so platforms like these cannot simply be ignored or dismissed.
The big question a business should ask itself is whether its target market are using Twitter etc. If so, and it is very likely that they are, why would you not want to interact with your target market on a free platform?!
Social media doesn’t have any geographic boundaries to it and allows organisations to create trust with their brand. It allows people within an organisation to develop relationships, share knowledge, interact and above all, meet new people.
Even the major brands and companies across the globe use Twitter. If you want to test this, put something negative about BT or Eon on Twitter and watch how quickly someone replies to your comment! Why do they do this? Well, the users of a product or service are who control marketing to a certain extent. Would you base your decision on where to go on holiday on the glossy brochure? Unlikely. More likely is a visit to Trip Advisor to see what other people thought about the hotel or the beach. People trust other people and if you came across a review from someone you know from a social media platform, you are even more likely yo believe them!
A very famous quote from E Qualman, Socialnomics, a while ago was “we dont have a choice of whether we do social media, the question is how well we do it.”