What makes up a brand?

Bath Marketing Consultancy has been asked a number of questions recently about the word “brand.” These questions usually relate to whether a logo is a brand or whether a brand is more than that and if so, what?

Therefore, below is my take on what makes up a brand and, if you invest time, money and resources into your brand, you are very likely to reap the rewards. Branding, Brand, MarketingA brand will be made up of a collection of different perceptions that will have been built up after exposure to every aspect of your business. This can be a myriad of different things:

  1. Product design and experience
  2. Packaging
  3. Sales experience – your sales people or distributors
  4. Service experience – during the sale and after
  5. Advertising messages and straplines
  6. The way you look and sound – imagery, colour, fonts, personality and tone
  7. Your website, blogs or mentions on social networking sites
  8. The price, and how you discount
  9. Your reputation
  10. The shop, office or factory experience
  11. Uniform, badges, vans and trucks
  12. Your people
  13. The logo
  14. Your name

Bath Marketing Consultancy is an expert at developing, building and then marketing brands so please let us know if you need any help.


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