Below is a list of the 20 things to consider when running a successful new business programme:
- Plan
- Create a fire, it is not about flicking a switch and sitting back
- Invest your time as well as your money
- Treat your company as a brand – define it
- Remember marketing is more than just new business and sales
- Develop a clear vision
- Aim high – but try and factor in some sort of safety net
- It is better to do a few things really well than loads averagely
- Remember the competitive framework – be noisy in a loud market
- Treasure your database
- Test, Test, Test
- Use all the tools of the trade – don’t rely on one initiative
- Invest in your own development
- Consider contra deals with complementary businesses
- Selling a meeting is the only thing you can do initially
- Work hard at keeping your name in the papers = Press Relations
- Prepare
- Use thr right team
- Keep in touch with your contacts
- People give business to people who want their business
As mentioned, these are Bath Marketing Consultancy’s top 20 rules, but they might not all apply to you and your business. If you would like me to elaborate on any particular point, please get in touch with me.
Over to you!
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