To sponsor or not to sponsor?!

I was reviewing sponsorship as a marketing initiative earlier as
Bath Marketing Consultancy is in talks with Cancer Research UK and I remembered that MasterCard is a major sponsor of a number of high profile events such as UEFA Champions League and the Brit Awards.

It also agreed a deal to become the Official Worldwide Partner and official payment system of the 2011 Rugby World Cup back in February 2009 as the last RWC, which saw South Africa crowned world champions for the second time, hosted by France two years ago, attracted a cumulative global audience of more than 4.3bn viewers.

What do you think of corporate sponsorship? Is this an initiative that has yielded the required objectives such as brand recognition?

Drop me an email or leave me a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.