A recent article I saw on Article Maker that pretty much sums up the 5 basic steps to getting your website in the best condition to be found on Google and other search engines. There is no single initiative that will tick all the SEO boxes and don’t be fooled by anyone selling inbound links to your site from someone in India posting your domain name onto link building sites!
If you want the 5 ways look at relevant content, keyword optimisation, link popularity, link quality and article publishing.
Bath Marketing suggests that you work with your web designer and marketing people to lay the foundations for a conclusive online strategy.
Marketing Advice from Bath Marketing Consultancy 