While doing some more research on what has been labelled ‘social marketing,’ I stumbled across a number of articles, facts and figures that I have re written for us all to understand!!

In a nutshell, marketing experts have admitted they don’t understand how Twitter and Facebook work, despite two thirds agreeing that it is here to stay.

The Social Media and Marketing survey conducted by McCann Erickson found that 86% of marketing experts thought that social media is more than just a one hit wonder. Despite this positive feedback, 65.6%of marketers say they don’t know how to use social marketing sites to advertise and promote their business.

At present, Facebook, Twitter and LinkedIn are the most popular social networking sites for marketers, with 72.8%, 42.4% and 40.2% having a presence on them respectively.

Many offices have revealed that IT departments have blocked access to sites like Twitter or Facebook-effectively stopping marketers monitoring how to fit their brand in with the ever expanding social trend. Currently over half of UK businesses using social media sites use them to raise their profile or PR, followed by 48% for networking and 30% for advertising.

Joanna Randall, Head of PR at McCann Erickson, Bristol, said, “This study highlights that some of the UK’s major businesses are ignoring social media channels — but they do so at their peril. Word of mouth is now more powerful than ever — opinions can be shared with a global audience at the click of a button.’’

Luckily for the the community of Bath, social networking is an area that Bath Marketing Consultancy understands and can help you use to your advantage! Why not ask us?

For some companies, the prospect of finding and appointing a marketing partner can be a daunting challange especially if this is an area they are unsure of. There are a number of questions which are needed to be asked – Where do you start? How do you know if you’re talking to the companies that are right for your business? And what is ‘right’ for your business anyway? Is it their experience or cultural fit? Is it the people? Is it the cost?

In my view, the process of finding the right strategic marketing partner can follow the same basic steps as those you’d go through when buying a house. And whether this is for your business or on behalf of a someone else, having the right mindset before you start the search will pay dividends.

Like most business projects, more research at the beginning will lead to a better brief and ultimately deliver the best result. First, decide on the sort of marketing company you think will suit you in terms of size, location and type. Then start to narrow the search, collating written specifications for those that are available and meet your initial criteria.
Once you’ve looked through these, visit a few of them to see how they feel and whether you could be comfortable there. Finally, get some detail on how they like to work, what they could do for you specifically and how much it will cost you.

Why not get in touch with us and see how we stack up?

How about a new website that not only looks great, but actually works as a marketing tool?

As of tonight, Bath Marketing Consultancy, a new marketing company based outside Bath, is now live.