As part of our sales and marketing contract with our online technology client Imperium UK in Bristol, Bath Marketing has just spent a successful last 2 days at the CASE Europe Annual Conference 2009 mingling with senior marketing people from all over Europe and Asia.

For more details on marketing tips for the education sector, please get in touch with us by emailing:
paul@bathmarketingconsultancy.co.uk

Bath Marketing Consultancy are in discussions with AWE Ltd – a world leading water purification company in Cardiff – about designing and building a new website with the aim of giving the company a revitalised new look to boost its marketing. As part of the proposal, we have included top level, organic SEO for the site to drive new enquiries into the business.

Watch this space as will keep you up to date with developments or contact Bath Marketing to see what we can do for you……

As of this week Bath Marketing Consultancy is working with Imperium in Bristol, a procurement process specialist who provide consultancy and software solutions. Our brief was to look at their range of print based products, evaluate their branding, identify key markets and compose a marketing strategy for them to achieve maximum exposure.

Imperium have a core of 4 products that give the end user complete control over their print requirements via a bespoke online system allowing live updates from design templates even allowing immediate print quotes from 170 printers. The value for money for organisations in sectors like education, financial and retail sectors is incredible not to mention the time saving involved.

Give Bath Marketing a call if you would like to see the demos or keep an eye on Imperium’s website for some changes!

1: Select Specific, Niche-Relevant Keywords
Place yourself in your customer’s shoes. How would they search for your product/service on Google? Understand your market or niche well. Research the keywords someone would most likely use to lead to your product or service. The right set of keyword doesn’t have to catch a lot of traffic – just those people who are most likely to purchase from you.
2: Write Specific and Unique Ad Copies
Any pay per click expert would tell you that simple, specific and unique ads work best. Your ad headline should be straight-to-the point. Use your keyword on your ad headline and description as well. Including the product/service’s competitive price may also help your ad stand out.
3: Tailor-fit Your Ads For Every Keyword
A customized ad for every keyword you’re using will bring better results than a generic one. Customized ads matching the keyword used by searchers will get more attention and interest. Highlight your Unique Value Proposition. Observe proper formatting and please, no grammatical errors. Include your call to action as well.
4: Customize Your Landing Page
This is the most often-ignored part of most PPC campaign. A pay per click expert will tell you that your landing page must be related to the ad or keywords used to get to it. This avoids customer confusion.
5: Optimize Your Campaign Through Trial and Error
A successfully pay per click campaign takes continuous refinement. Find out which keywords give you the most conversions or sales. Drop those keywords or ads that aren’t bringing-in the paying customers, even if they do generate lots of traffic. Remember, you pay for every click your ad gets so every click counts!

Get in touch with Bath Marketing Consultancy to find out more about what we can do for yout business

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.

Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

One call or email to Bath Marketing Consultancy could change your business forever!

The best way to distinguish between advertising and marketing is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement. 

Advertising only equals one piece of the pie in the strategy. All of these elements must not only work independently but they also must work together towards the bigger goal. Marketing is a process that takes time and can involve hours of research for a marketing plan to be effective. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer.

One call or email to Bath Marketing Consultancy could change your business forever!

Sometimes the following 6 tips can make the difference to whether you win the business or not.

• Have a great opening – you have less than 60 seconds to grab your audience so make it all about them
• Show that you understand your customers’ problems
• Show creative flair when you pitch; be interactive & show humour if you can!
• Engage emotions – look for things you have in common
• Ask lots of questions –did you understand me?
• Create urgency – end with a call to action, ‘sign up now!’

If you would like Bath Marketing Consultancy to look at your presenation, please get in touch with us.

…..£800m has been wiped off the value of the UK events industry over the last three years.The value of the UK events market based on direct revenue to venues fell from £8bn over the three year period from 2005 to 2007 to an estimated £7.2bn in the 2006-2008 period, according to the 2009 UK Events Market Trends Survey released today.
Eventia surveyed convention bureaux and venues throughout the UK to produce this year’s report. Among its other findings were that 44% of venues have postponed product investment and refurbishment work originally planned for 2009.

I know I bang on about this topic, but the global online advertising industry has witnessed the rapid emergence of social networking sites and is growing quickly despite the economic slowdown. The growth of this industry is being driven by increasing internet users, rising awareness and growing broadband subscription rate and ecommerce, which is playing a key role in this industry. In coming years online Ad spending is expected to overtake the TV advertising market.
If this is an area of marketing that you havent considered, please get in touch with Bath Marketing Consultancy!