I talked recently about marketing in the current climate, the recent social media and online search trends as well as some suggestions for your marketing in a video on our Facebook page.
Adding to the video, here are 3 action points you could and should be looking at to make your marketing more effective:
- They will help you understand exactly how this time is impacting on them and may well give you an insight into what you should be talking to similar prospects about. Become a problem solver!
- If your customer wants to press pause, make sure they have a reason not too and try and put in a mechanism that plans them taking things further with you. There should be a benefit for them that isn’t just cheaper pricing.
- Create a sales message that is actually engaging. So much scrolling and page turning is done these days (or “scan reading”) making your message very easy to skip past. Make people stop and look!
In a digital era, where almost everyone is digitally enabled, you want to ride with the wave and not against it. Most businesses have come to realise the power that digital marketing holds and they have at least put their toes in the water. Digital marketing is all about boosting your footprint and then maintaining that profile and position while you grow your brand.
A digital marketing strategy allows businesses to have direction; it allows organisations to know their market share, and hopefully gain a competitive edge. Getting the plan of attack right is important and that why you should work with an expert who has proven experience in marketing.
Why pay for a marketing agency?
A digital marketing agency really should have a number of potential marketing plans based on the budget and the objectives of its clients. Sit down (or Zoom!) with a marketing expert, discuss objectives which are realistic, play to strengths and invest for the future. It isn’t a coincidence that the biggest spenders are the most successful companies!
For an SME, it is likely that your marketing budget will be small, but make sure you have one. Look at the potential cost per lead and conversion and work out what sort of budget you can afford.
Digital marketing can give countless options and usually is a cost friendly and result-oriented route to market.