After nearly 300 articles I thought it was worth clarifying something. Basically, throughout a number of the articles I write I make references to my own experiences within the marketing profession. This is where I tried and tested the theories and put into practice a lot of the marketing advice and deliverables I now give to clients. This means that the advice and help I write about comes mainly from my own practical experiences; a sort of “How to…..” area on this website designed for you the reader to interpret and implement should you so wish.
Anyway, I digress. What I wanted to share with you in this article was my findings about standing out in your market.
The more research I have done in my career, the more I have realised that professional services are all very similar when it comes to winning business. You may work in the research industry, be an accountant, an architect whatever, the bottom line is that we all have intangible services to offer to other professionals.
The intangibles are primarily information and knowledge and too often these remain hidden assets! For you to attract new business, this must be changed – we must make our target audience aware of our knowledge base as this in turn means that the “suspects” we are after move to becoming “prospects” and then clients.
Competition in all markets is increasing and it’s up to you to grab the attention; to differentiate yourself. You have to make the right noise at the right time to the right people and this is where effective marketing comes to the fore.
Some of the fellow professionals and contacts I talk to tell me that some of the offers made to them are very hard to understand so make your message simple to understand. Don’t get caught by the “lots of white space” design sometimes proposed by graphic designers. Don’t try to be too clever or have a meaning that is too cryptic. Time is a very precious commodity in business so don’t ask for too much time from the people you want to target.
So much is out there when it comes to furthering your skills or learning how to make your presence known to potential clients so try and be personable, professional and use simple skills in preparation, prospection and presentation and to build all this around a well thought through marketing plan.
And this is where Bath Marketing Consultancy can help………..