Internet Marketing – 3 eras.

Do you have a website?
Of course you do; you couldn’t resist it eh?!!!
After all everybody has a website these days so you had to have one too. How did you go about finding someone to help you? Yellow Pages? Google? Find a friend? Either way, one of the main problems with a lot of websites is that they fall into the “About Us” category……they all look the same and say the same thing.

To make your website stand out, you must do something different. Remember the rule – “be helpful” – and that means offering interest and/or value. For example, a website that offers advice, tips, free data, training, instruction or even has a game of some sort is more likely to illicit some sort of response which ideally takes the form of someone identifying themselves and/or giving up their details.

We feel that Internet Marketing could be grouped into 3 “eras:”

Yesterday – the first era of Internet Marketing
This was the online brochure era. If you “were on the web” you were cool! Just being able to show your company there lead to an immediate increase in status! Then came the hip design side of the web usually created in “Flash” with lots of whizzy bits, colours and design bits. This then lead to all sites looking the same – the About Us syndrome.

Today – the second era of Internet Marketing
People have started to include something of value to their site visitors. About YOU vs About Us! These sites build traffic and relationships by giving the visitor access to information. The hoped-for payoff is that they then navigate around the site clocking up page views and possibly enquiring.

Tomorrow – the third era of Internet Marketing
The purpose of the website has shifted full scale in this era. The purpose is now to crystalise the company’s personality – to provide a rich and interactive experience; to make the company seem like an old friend before you’ve met the people behind it. The stylistic effects used are not for self indulgence, but for the identity of the company.

Need any help? Email Bath Marketing Consultancy


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