Remember the competitive framework

Yes, I know I’ve said it before, but…..I do think it deserves repeating.
Everything you do in your business is very likely going to be released into a noisy world; a world full of competition and a world where some people will have more money than you. So, to be successful and to give yourself the best chance possible, be creative, be loud, be professional and, above all, try and be different. This is not Bath Marketing Consultancy trying to scaremonger you or us trying to make a plea for you to make an appointment to see us – it is a must. If not adhered to, your message will drown and you marketing budget will likely drown too.

Also, please consider professional help. You cannot be an expert at everything. We outsource our accounts, some of the legals and contract work that needs doing when running your own company as well as some of the initiatives we advocate such as print and media.

It really is a false economy to try and do things on the cheap and in house, especially when it comes to marketing. Yes, you may be able to write a good line or you may even be able to draw a bit, but his doesn’t make you a creative or a marketing professional. Nor, to be honest, does it make you objective. An outsider really can reveal new insights and create a revolutionary approach that will really impact and shake up the market.

Good luck and I hope this helps.


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