Marketing Advice from Bath Marketing Consultancy

To help with all he jargon, the below 5 points defines the five
key parts of a Web site that should help in the search results process.

Page Title – The page title text is located between the open and close tags
within the tags. If the title does not exist or is less than eight characters,
the URL is used in place of the title. The page title is the first line of text
that people see when viewing the search results paragraph and is formatted with
a link to the Web site. Each Web page should have a different page title.100 characters is the suggested length.

Meta Description – The meta description tag describes the content of the Web
page. The meta description tag is located within within the tags and formatted
as follows:

Each Web page should have a different meta description tag. – Maximum length is
150 characters.

Body Text – The body text contains the first 300 characters found on the website.
Active Search Results stores the first 1,000 characters of the website and uses
the first 1,000 characters in its indices to provide search results.

Meta Keywords – The meta keywords tag provides to the search engine words to
index the site. Web searchers will type in words to search on and the closer
those words are to the meta keywords on the Web page, the higher the ranking
will be for that Web page. – Maximum length is 100 characters.

Page URL – The Web site’s URL is displayed as the last line of the search
results paragraph to make it clear where the title link points to.

Hope this helps….