The title of this post pretty much sums up a lot of what we at Bath Marketing Consultancy are being approached to do by prospective clients in 2012 and, as a result, we have designed, built and launched 5 sites in the last 3/4 months –
However, what we are also finding is that organisations still very much need help and guidance with regards to their ongoing marketing activity. Yes, “online” is still proving to fill the bulk of the marketing work we do; especially search engine optimisation and social media marketing, but we are also seeing a shift towards businesses needing tangible marketing collateral to use as hand outs at events like mini brochures or having direct mail pieces as well as strategic sales literature.
Relying on a singular marketing initiative is something we would not advocate and therefore, suggest that each organisation “test” a number of initiatives to see what works and what markets are most receptive. Bath Marketing Consultancy has even written a post about suggestions to try!