2011 – 20 pointers to look at to ensure success

What can be better for a small business than looking at a full diary; a diary that has lots of potential new clients booked in?!

Marketing Check List for 2011

In my opinion, getting a meeting with someone new is a great achievement and essential to business growth as, without these sorts of meetings, your business is likely to really struggle. Yes, it is great to “network,” to get referals and to interact on Twitter etc, but it is getting new business that is the core to business development.

So……always be thinking of that little bit extra. Perseverance and tenacity will always be rewarded, especially if accompanied by flair. Don’t expect results overnight, but do expect results from your sales and marketing.

Below are 20 golden rules to try and stick to –

Create a fire; you cannot just flick a switch
Invest time AND money
Treat your business as a brand – research it and define your USP
Remember marketing is not just new business/sales
Construct a clear vision of where you want to be
Aim high – but have a safety net
Do a few things brilliantly rather than loads averagely
Remember the competitive framework
Look after your database
TEST new ideas and initiatives
Use all the tools you can
Invest in training if need be
Consider contra deals
Work on “selling” a meeting in the first instance
Try and get to know local editors
Make sure you have a good team & suppliers
Keep in touch with clients and prospects
People give business to people who really want their business

With 2011 pretty much upon us, why not give Bath Marketing Consultancy a shout or come in for a coffee and a chat to discuss your marketing?


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