Your radio advertising check list

From my Twitter post today. The 5 “i’s” that make up a successful radio campaign are:

  1. Involvement – will it draw in listeners?
  2. Identity – will listeners know who the ad is about?
  3. Impression – will listeners get the right impression of the brand?
  4. Information – will the listener understand what the ad is saying?
  5. Integration – if the ad is part of a wider campaign, will the listener make the connection?

 As with ads that run in the press, it may be possible to haggle on the price of radio advertising and my suggestion is to get a price based on the potential of long running campaign.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.