Month: January 2010

Hovis tops ITV\'s Ad Of The Decade

Paul Tagent2 Comments

Adapted from \’Marketing News\’ I have found this little news item which I thought my provoke some comments……

Hovis’s ‘Go On Lad\’ advert has won ITV\’s ad of the decade, beating off competition from Skoda\’s excellent Cake advert and the not so special in my eyes, Cadbury\’s drumming Gorilla. The winning ad first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds.
Top 20 best ads over the past decade are listed in alphabetical order below:
1. Barclaycard: Waterslide
2. Budweiser: True / Wassup
3. Cadburys: Drumming Gorilla
4. Cadburys: Eyebrows
5. Carlsberg: Old Lions
6. Citroen C4: Transformer
7. Compare the Market: Compare the Meerkat
8. Guinness: Tipping Point
9. Halifax: Howard
10. Honda: Cog
11. Hovis : Go On Lad
12. John Smiths Bitter: Various ft. Peter Kay
13. John West Salmon: Bear
14. PG Tips – Monkey
15. Skoda: Bake
16. Sony Bravia: Balls
17. Sony Bravia: Paint
18. Sure for Men: Stunt City
19. T Mobile: Dance
20. Volkswagen: Singing in the Rain
Any thoughts on these fellow marketers? The John West Salmon ad with the fighting bear was excellent if you ask me! paul@bathmarketingconsultancy.co.uk

Hovis tops ITV’s Ad Of The Decade

Paul Tagent3 Comments

Adapted from ‘Marketing News’ I have found this little news item which I thought my provoke some comments……

Hovis’s ‘Go On Lad’ advert has won ITV’s ad of the decade, beating off competition from Skoda’s excellent Cake advert and the not so special in my eyes, Cadbury’s drumming Gorilla. The winning ad first aired in 2008 and was created by MCBD. It marked the brands 122 years of history in 122 seconds.
Top 20 best ads over the past decade are listed in alphabetical order below:
1. Barclaycard: Waterslide
2. Budweiser: True / Wassup
3. Cadburys: Drumming Gorilla
4. Cadburys: Eyebrows
5. Carlsberg: Old Lions
6. Citroen C4: Transformer
7. Compare the Market: Compare the Meerkat
8. Guinness: Tipping Point
9. Halifax: Howard
10. Honda: Cog
11. Hovis : Go On Lad
12. John Smiths Bitter: Various ft. Peter Kay
13. John West Salmon: Bear
14. PG Tips – Monkey
15. Skoda: Bake
16. Sony Bravia: Balls
17. Sony Bravia: Paint
18. Sure for Men: Stunt City
19. T Mobile: Dance
20. Volkswagen: Singing in the Rain
Any thoughts on these fellow marketers? The John West Salmon ad with the fighting bear was excellent if you ask me! paul@bathmarketingconsultancy.co.uk

Ford could sell Volvo this month

Paul TagentLeave a comment

Ford has reportedly reached an agreement with China’s Geely to sell its Volvo unit. According to various reports both sides expect a sale of the Swedish auto brand to close in early 2010.

China’s largest private automaker, Geely, is keen on acquiring modern technology to upgrade its car line-up and bring it closer to becoming a global competitor.

For Ford, closing the sale would provide it with cash it could use towards its goal of speeding up debt repayment as the automaker moves towards profitability it has projected for 2011.

Ford’s CEO said last week the Volvo talks with Geely were “progressing well” and Ford expected to have an announcement soon. He added, “we haven’t put any timetable because they are very sophisticated conversations and we want to make sure we get it right for both parties.”

Ford paid $6.45bn (£4.04bn) for Volvo in 1999. The Swedish marque is fairly successful across Europe, but the brand is deemed low-value by Ford.

Bath Marketing Consultancy – Just a little news snippet to start off 2010.