Improve your marketing; test yourself

Bath Marketing Consultancy believes that no single marketing initiative will work in isolation and suggest that between 6 and 10 initiatives is what each business should be running at any one time. As such, I have constructed 30 questions that each business must ask itself to test whether it is looking at its marketing activity correctly.

For example, if you use direct mail as one of your activities, did you know that if you follow up a mailshot you can increase response rates from between 100 – 1000%?
Drop me an email and I will reply with the list for FREE. paul@bathmarketingconsultancy.co.uk
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One thought on “Improve your marketing; test yourself

  1. Marty Thomas February 18, 2010 / 4:29 pm

    Another good way to give your response rates a boost is to use personal urls. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim” visits his personal url, the website will usually be customized to him. It also allows the marketer to track who is responding. Learn more at: http://purlem.com.

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